Building the SpaceX Way: Execution Best Practices in Rapid Hardware Development
A Swisscom Ventures Deeptech Workshop featuring vdot
Building the SpaceX Way: Execution Best Practices in Rapid Hardware Development
A Swisscom Ventures Deeptech Workshop featuring vdot
As part of its commitment to advancing deeptech innovation, Swisscom Ventures is hosting this interactive workshop led by Lauren Lyons and Santi Udomkesmalee of vdot.
SpaceX has mastered the art of building complex, safety-critical systems under extreme constraints. In this session, Lauren and Santi share practical frameworks on how robotics startups can apply those same principles to accelerate execution without sacrificing rigor.
Drawing from real experiences leading programs in aerospace and startups alike, they unpack how to simplify, iterate, and build a culture of rapid execution — even when the stakes are high.

We will address four key Sales Topics in small breakout teams:
A team of 4 – 5 participants will discuss related challenges and remedial actions.
- Value-based Pricing: How do you capture value from your solution for the Proof
of Concept & beyond? - Find new customers for your business: How do you identify, grow and manage from qualified leads, early adopters, to new customers?
- Define & present key product features: How do you communicate, demo, assess and prioritise key product features? Or should you be a licensing business?
- Know your customer & channels: Who are your real target customers? How do you shape your market access? Which sales channels?
Our Agenda
Setting the stage 16:00-16:15 | Welcome & Intro from Innovation Booster Robotics Introduction from Sparksense “4 ingredients for a successful Business Development” |
Tackle your priorities 16:15-16:45 | Breakout sessions to tackle your chosen topic Discuss challenges, share ideas Define action points for your business |
Regroup and share 16:45-17:00 | Share discussion take-aways and action points Session wrap – up and final Q&A |
Voila! Looking forward to an interesting, insightful and fun session together!
Innovation Booster Robotics Team & Sparksense
Facillitators of this Workshop

Lauren Lyons
Programs, Operations, & Scaling

Santi Udomkeslamee
Rapid R&D and Engineering Management